Youth Blood

I gotta hand it to UO. The retailer's vision is having a glimmering moment in catalog form for the early fall push. A combo of the right models (Anja Konstantinova!), great styling, and really creative art direction and photography has made for some pretty rad spreads this month. Catalogs are such a stale thing these days, so it's refreshing to see them given a more editorial treatment to get consumers' attention. Otherwise, their fate in the recycling bin comes a whole lot quicker!

Photography by Colin Dodgson, Eléonore Hendricks, Charlie Engman, and Colin Leaman