Slavery or freedom? Pros and cons

SEO is same area of marketing relations, as well as any another. She also allows you to be engaged directly SEO, to earn thus money.

So in what image, you can earn by means of knowledge in the field of SEO. Before you five ways:

1. SEO in your company.
2. Agency SEO.
3. Independent adviser SEO.
4. SEO-formation.
5. Advancement of your own projects.

All these models — excellent receptions of earnings by means of SEO, and at everyone it is possible to reveal pluses and minuses.

1. SEO in your company

Arguments pro
You are engaged in advancement of sites in own company. The weight of advantages here consists that all departments on which your work — technical financial department can depend are initially enough closely connected, besides, you thoroughly know from within that company on which work. To you trust, your income is stable, and risks are minimum. Besides, requirements in the form of reports, schedules, deadlines in such situation are is more often excluded: from you simply demand excellent functionality and stable work and attendance of a site.

Arguments contra
Undoubtedly, is and some minuses about which you should know: first, you are engaged only in one or several thematic projects, working on one company. It threatens that it can bother you simply.
Besides, in repartitions of the company at you as at expert SEO, not so it is a lot of ways for development. You and remain expert SEO, and it will be difficult enough to you to pick up other post. And than you will be engaged, when the site becomes popular enough?

2. Agency SEO

Arguments pro
Work is favourable to agency SEO, because you are surrounded by similarly conceiving people who are infected by the same ideas. You have a possibility to develop and study. The agency gives the chance to you to test in various branches, to aspire to perfection in the conditions of a competition.

Arguments contra
To agency to survive in the conditions of the market, to have to be constantly in search of new clients so, to offer privileges (probably, in the form of lower fee of experts). Besides, agencies, as a rule, expose rigid terms for project performance — after all the project needs to have time to be checked in agency before to show to the client.

3. Independent adviser SEO

Arguments pro
In this case you — to itself the boss. You to anybody do not report, build the schedule of works and performance term. You completely carry out the control, you are free in the actions. You do not need to report to anybody, you receive profit directly in the hands.

Arguments contra
You are deprived support and resources of command work. You accept the decision, but also the risk of failures several times is more.
To all other, to "Singles", ability to sell the work (it is desirable more expensively) is necessary.

4. SEО skill

Arguments pro
The main benefit — you should not work directly with projects. You only give materials and knowledge, and clients apply them to the resources. The potential of such form of earnings is huge, and investments it is not required practically any.

Arguments contra
Certainly, the competition is extremely high: many web masters have already become skilled in methods and receptions SEO, and much is what to tell to beginners. Annually leaves and is on sale hundreds and hundreds books, grants, instructions. You should offer something essentially new.

5. Advancement of your own projects

Arguments pro
Business online allows you to work directly on itself, to be engaged in that really is pleasant to you. You should not be arranged under opinion of the client, you have more open space for experiments. You are not constrained by terms, you realise the potential, and you dispose of your incomes. Your motivation much more above.

Arguments contra
Certainly, own business is always higher risks. The income can be astable enough, especially during first time, but you not with the right to throw all — it is necessary to be persistent. Besides, all duties will lay down on your shoulders — not only SEO, but also goods advancement, and business operations.

Art by Celso Junior

Related Posts: SEO

• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO

Lessons of marketing from Google

Company Google — the recognised technical genius and the Internet figure. We daily use fruits of developers of this company, and today we will try to adopt one more achievement Google — principles of successful Internet marketing.

Recoupment of investments

This relation of average increase in profit to volume of investments, method of an estimation of investment projects when as the major criterion of an acceptability duration of the period during which initial expenses pay off acts. For Google this aspect is always important.

For example, for conference Barcamp Hyderbad, Google allow us to use the office, also as well as for other events of the world of a network.
The recoupment of investments here is available — action has been appointed to Saturday when the general activity of users of a network is insignificant. In the same case of 300 best hackers have wished to participate, see conference from the Indian campus and to discuss their interesting themes.
Besides, the salary which the Indian branch of the company is ready to pay to the expert, makes 50000. Even if only ten persons will respond to the vacancy offer, benefit Google is obvious.

Powerful word in perspective directions

If you are a leader in any perspective or unique direction, you are successful. Google such progressive method of calculation of "importance" of page as PageRank — a method of the account of authoritativeness of a site is actively beaten out in leaders among search systems as uses, for example. It is the new concept of definition of relevance of sites, and Google quickly moves ahead in it successful a direction of improvement of search characteristics.

Advancement of own products

Google is proud of all products developed by the company, and actively them advances. Each innovation is described many times and constantly on a kind at consumers.

Google urgently recommends each new working out. For example, delivery in results of search of video of results with Youtube, search of inquiry in the field of a resource of Group Google and Google-video. Or for example, active advancement of service Google Booksearch by a page insert in TOP on the majority of inquiries. Someone considers, that it is too actively imposed. But how differently you tell to overwhelming majority of people about the invention?

If you cannot be the first in a certain category — has come to master time the own.
It is the law well-known to the majority of experts in marketing, the given true not many however use...
Google could not overcome popularity Microsoft in desktop sets of office, and has given way, having left itself a perfection way on a search field. Though the same Microsoft and Yahoo still try to win and this market, using algorithms Google instead of improving the services.

To avoid difficulties by means of use qualitative and during that time of a legal product.
As though you named the software which observes of each your step?
If it not service Google — the espionage software, if Google — the panel of tools.
It is so-called “confidential marketing” or “marketing of the mutual consent” — when the company purpose in achieving from the client of the maximum degree of loyalty and trust without importunate advertising — “Make the passer-by the friend, and the friend — the buyer”.

Photo: muammerokumus

Related Posts: Google

• Google has updated Chrome
• Google will show to televiewers the Internet
• Google Wave have opened for all!
• Google has updated page of search results
• Google has told about censorship of the services in 25 countries of the world
• In China has ceased to work Google

Merge of SEO-technologies and public relations

Conversations on importance SEO in the field of public relations for last years become more and more intensive. For example, the same press releases - fine means of optimisation. With development Google and Yahoo News, optimisation by means of press releases became excellent possibility of long-term and short-term advancement in search systems.

Both public relations can be used for optimisation, and optimisation can be applied to advancement of public relations. Merge of area of PR-technologies to area of SEO-technologies inevitably.
Any of these technologies is not based on a seed capital or advertising. Advancement in offline and online-publications works also, as well as web page advancement in search systems.
PR-managers are ready for a long time to uses of SEO-technologies in the work.

But at the same time it's clear, that experts in public relations cannot influence a policy of the company. At the same time corporate PR-blogs can operate the content somehow. Work methods can be different:

* press releases;
* on-line collections of press releases;
* corporate blogs;
* spets-reportings and official documents;
* email-archives;
* radio-interview archives;
* on-line seminars;

All these methods can be used both in the separate PR-company, and together with a corporate site.

Photo: Scoutj

Related Posts: SEO

• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO
• New tendencies of search systems

7 mortal sins SEO

1. Underestimate readers

This popular belief of many bloggers — to underestimate knowledge of the visitors. Sometimes you can and know well the readers, but nevertheless give to them less, than they deserve that or in a condition to consume. To consider the subscribers as rubble, to think of them, as about herd of rams which needs to be collected in one place which will easily go there where will direct which will get on all your tricks. Readers are too people, and it is not necessary to them to refuse in intelligence. Many of them — experienced users and bloggers.
Certainly, you are free to suppose certain assumptions concerning prospects of their behaviour, but do not incur it is too much.

Here examples of the sites, helping to analyze and direct your relations with readers:

* ClickTracks;
* Google Аnalytics;
* WebTrends;
* Omniture;
* CrazyEgg.

2. Conceive too much

The set of the ideas begun by you and projects can end not too successfully — catching at once for some affairs, we have not time to make any well enough if we are in time in general. By the end of work we have a heap of partially finished, absolutely useless projects. For efficient control projects it is possible to use special programs, for example, Basecamp.
By means of this tool it is possible to create lists, labels, to trace time. One more useful program — www.timesnapper.com. This tool periodically keeps a sreen-shoty within day on which you can make then full representation that you have made within day.

3. Take a great interest

It is a usual trap for those who is engaged in advancement of sites. It is possible to trace infinitely increase or falls traffic inflow as your position in delivery of search systems changes, but frequent checks of statistics can take away too much time useful to you. Limit itself.
In particular, such programs can help with it, as www.pageaddict.com. This tool allows you to see that loss of time which you spend for nothing for this or that website.

4. Frequent crossroads

Often, when we do not know where to move further, we simply throw the begun. There are projects which demand a lot of time, but return happens is small. And sometimes we in general waste time on absolutely useless things for us. Here there will be not out of place such practice: make the list of all your problems, and note time spent by you on performance by each of them (here can it is useful such programs as Basecamp).
And now calculate value of each problem. Think, that it was necessary to make right now, and that could be made and later. And now check up, whether the column "priority" coincides with a column “spent time”.
Perhaps you spend for some problems disproportionate to their position in a column of the importance time?

5. Do not observe integrity

Actions which conduct you to your ultimate goal, and actions which are simply carried out, but do not approach you to result, to distinguish sometimes happens difficultly. Try to carry out has not simply put, and transformations of which there is your ultimate goal as a puzzle. You should accurately to itself represent, as each executed action will be entered in an overall picture.

6. Forget or throw out on an idea wind

All your ideas have been realised? Do not spend itself for nothing. Here the tools, helping to keep ideas: www.wridea.com: a network of base tools to create records quickly and easily.
Mindjet: helps to organise ideas, to concretise, draw between them parallels, to connect. Even easier — recorders, for example, a dictophone in your player or a mobile phone.

7. Blindly trust

On the Internet any can be "expert", but those who really understands network processes, it is not enough. The careful analysis of this or that niche helps to allocate eventually about five professionals. It is not necessary to believe everything, that is written. The best way to find trustworthy information and inspiration sources - to calculate these five professionals of a niche.
These resources Here too will help:
Mybloglog.com — service of the analysis of blogs;
Bloglines.com — news online-agregator;
Technorati.com — makes a rating of popularity of blogs.

Related Posts: SEO

• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO
• New tendencies of search systems
• 15 tools of popularity

Factors influencing search delivery

These are five positive and five negative factors with which the search system is considered, defining a position of your blog in delivery.

5 positive factors

1. Use of keywords in headings.
2. Links.
3. Texts of entering links.
4. Links in a site.
5. Age of a site.

5 negative factors

1. The server is often inaccessible.
2. Very similar or duplicated content.
3. Proceeding links on sites with bad reputation.
4. Participation in sale of links.
5. Double title and meta-tags for many pages.

Related Posts: SEO

• Ideas for creation of a fresh SEO-content
• Definition "foul shot" from Google
• 3 base corrected SEO
• New tendencies of search systems
• 15 tools of popularity
• Search based keyword tool

Ideas for creation of a fresh SEO-content

Ideas for creation of the optimised content do not roll on road. Often updated content will pay off good inflow of the traffic, thereby — to secure with trust of search systems.
However, especially if your blog exists already long enough, ideas for a content corresponding to criteria SEO can run low. Here five ideas which will help you to receive a push for creation of the optimised content.

1. Esteem other blogs.
Reading of another's blogs — a reliable source of ideas.
Certainly, speech does not go about copying. Their content can simply give a necessary push for your own ideas, push on interesting thought. It helps to find a theme, or to look on habitual on the other hand.
2. Look through Google Trends.
This service will help to find out the latest popular inquiries for your subjects within day. Having understood tendencies of reader's requirements, it will be easy to you to choose a vital topic.
3. Look through comments.
It never takes away a lot of time, but for nothing to read and answer it is not necessary. Each time, looking through comments, prepare a sheet of paper — there you will write out most often meeting questions, themes which more all interest readers. That can be easier — give to your readers that they wish to see.
4. Use tool Keyword Suggestion.
One of the best ways to create the new optimised content on your blog. It is possible to use Keyword Suggestion for revealing both new key phrases of your subjects, and the most popular. Each such inquiry gives idea at least for one article.
5. Analyse page of questions and answers.
Recently this tendency grows: after all ideas of posts simply lay on a surface. Readers set to community questions on which would like to receive answers — why to you not to give them. You can use such resources, as WikiAnswers and Yahoo! Answers.

Related Posts: SEO

• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery

Definition "foul shot" from Google

1. Listen to the statistican — whether there are no failures on the traffic or any similar unhealthy tendencies.
2. Check indexation by inquiry [site:yoursite.com] in Google — whether the number of pages has changed sharply.
3. Check up, whether there are no problems with a site in Google Webmaster Tools.
4. Pay attention on Google PR (the grey strip is the extremely bad sign).
5. Make search in "name-domain" (without a zone, i.e. trend-web.blogspot, for example) — if there is no among the first pages, almost for certain a foul shot.
6. Check up, whether considers Google your site "dangerous":
http://www.google.com/safebrowsing/diagnostic?site=trend-web.blogspot.com
7. Check up HTML a code of pages a site about presence there "another's" links or other alien inserts.
8. Check up other your sites. Happens so, that Google gives a foul shot to the domain on which NS are placed.
9. Make search in Google on exact occurrence of a long phrase from any page of a site — that page about which you a phrase took, should be on the first place.
10. Check up, whether is not present such, that site pages are shown only at parametre addition &filter=0 in url search or in pressing on “show omitted results” (usually similar sanction is imposed for a double-content).

Related Posts: SEO

• 15 practical recommendations for hit in TOP-10 Google
• Slavery or freedom? Pros and cons
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO
• Factors influencing search delivery
• Ideas for creation of a fresh SEO-content

CSS Builder — generation CSS hurriedly

I represent to your attention excellent service on automatic generation of CSS-files. From you the knowledge of is required only that you wish to receive as a result. The rest the given service will make all.
Fill all necessary fields CSS Builder’a, press Build and copy the received code in your file with expansion.css

3 base corrected SEO

1. A technical aspect

The very first key question of ranging. Barriers to search robots automatically reduce all your work on advancement and to a monetization on are not present.

The majority of the companies and private persons simply gives attention to technical questions a little. Especially as to a small-scale business: if the big enterprises still can appear "afloat" small become practically "invisible".

Pages, the text of images, IFRAME, session ID — all it should you be familiar and work on your blog.

2. A content

Keywords in your text is that allows people to find you, and accordingly, and to realise the goods, service etc. Keywords describe your resource, help to understand, for what you the blog is made.

Often developers in a pursuit of optimisation forget about users for whom the site and is intended. The content should not only have the optimised density of keywords, but also is logically competently built, in other words — is extremely legible. It will give to your site utility so, attendance and popularity will not keep waiting long.

3. Trust

In common people known as "links".

Links are yours progress of your ranging in search systems. The set of articles on the Internet is devoted how to make so that people have started talking about you. You need only to realise importance of trust.

Certainly, this article, probably, and not so is useful in respect of optimisation by key inquiries, but nevertheless it is sometimes important to designate those bases with which all begins. These rules — that skeleton on which your success of interaction with readers and clients keeps. And already on this skeleton you build own way SEO.Definition "foul shot" from Google.

Related Posts: SEO

• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google
• Merge of SEO-technologies and public relations
• 7 mortal sins SEO

New tendencies of search systems

At conference Alt Search Engines the basic directions of development of search technologies were discussed:

1. Vertical Search — vertical search: on pictures, video, etc.

2. Semantic Search — are focused on use of inquiries on a usual spoken language, build systems which can "understand" real sense of search inquiries.

3. Discovery Engines — some search systems work over that it is as much as possible full and is structured to give answers to questions in certain areas. Examples: Kosmix and Worio.

4. New Presentation Models — and many work improving appearance of results of search, visualising them and breaking on semantic groups.

Art by: www.benedict1.com

Related Posts: SEO

• How to Earn On a Blog?
• Density of keywords — one of the major aspects at ranging
• 5 elements of web page in which it's necessary to place keywords
• 5 strategy of selection of keywords for your site
• Content — the King of the Internet
• 15 practical recommendations for hit in TOP-10 Google

The on-line CSS-editor-designer — CSSMate

I represent to your attention the on-line CSS-editor-designer — CSSMate. By means of the given editor you with ease can create css-files for the sites, at all not knowing css.

From you it is required to set only various parametres of elements of registration of a site. The rest CSSMate will make all for you!